The British Hotel Guest Survey 2008, researched and produced by BDRC, has been released. This annual survey focuses on the UK domestic hotel market both in the business and leisure sectors.
According to the survey, internet search engines remain the preferred information source for business and leisure travellers and internet bookings continue to rise. Likewise, 36% [...]

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As the battle for influencing and retaining consumer evolves, what does “loyalty” stand for hoteliers? Online travel agencies continue to innovate and create new services and tools that improve the travel experience. In order to become successful on the online space they understand that adding value to the trip booked through their sites in a [...]

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According to a study by Ciao Surveys, travel agents are falling out of fashion. Key findings of the survey show that only 20% of holidaymakers go through a travel agency when booking their holidays. Majority of surveyed prefer to make holiday arrangements and book their holidays on the internet.
Highlighting the current trend of use of [...]

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Hoteliers don’t have any control over the information that is shared abut their hotels on the internet. Many marketers are concerned with potentially negative results in social media channels. Negative reviews can cost hotels thousands of euro in lost bookings and decrease their position in “star” rating on travel review sites like TripAdvisor.com.
If you’re a [...]

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Next month Google is changing its pay-per-click policy and allowing any online advertiser to bid for trademarked keywords on its British and Irish search sites. The decision has angered a number of the leading online travel brands in the UK that believe that the reverse in the policy will rocket their costs. In order to [...]

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