The British Hotel Guest Survey 2008, researched and produced by BDRC, has been released. This annual survey focuses on the UK domestic hotel market both in the business and leisure sectors.
According to the survey, internet search engines remain the preferred information source for business and leisure travellers and internet bookings continue to rise. Likewise, 36% of travellers go directly to hotel’s website to make hotel reservations. Although Expedia is the top website visited for browsing (40%), travellers still prefer to book through the hotel website.

Search engines are dominating how consumers look for hotels despite the best efforts of suppliers to grow their online presence.

Almost three out of five consumers used a search engine to find a hotel, according to a study by the BDRC, overshadowing the 36% who browse direct on a accommodation provider’s website.

The British Hotel Guest Survey 2008 also revealed city destination websites outperformed travel intermediaries such as online travel agencies, grabbing a 24% share over the 19% for third parties.

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