Net Affinity

Digital Marketing Excellence

Hotel Marketing News

Entries from May 2008

Travel Appears To Be Google Next Target

May 30th, 2008

Google aims to repeat commercial success of Expedia and Travelocity in the tourist industry by offering travelers a one-stop shop for travel information. It is speculated that the next stage in Google’s development is to expand its travel offering into a travel portal where holiday planners will learn lots about their travel destination and see [...]

[ Read more → ]

Tags: Internet Marketing · Social Media / Web 2.0 · Travel 2.0

Report on Global Spa Economy Released

May 28th, 2008

SRI International has released a report on behalf of the Global Spa Summit, describing the growth of the spa industry worldwide.
New York, NY (May 22, 2008) – The global spa economy is estimated to be over $250 billion, according to a major report unveiled this week at the 2008 Global Spa Summit in New York.
The [...]

[ Read more → ]

Tags: Travel 2.0

Which terms is preferred by online customers: ‘hotels’ or ‘accommodation’?

May 26th, 2008

Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Travel 2.0

All inclusive holidays popular in a weak economy

May 23rd, 2008

Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Social Media / Web 2.0 · Travel 2.0

Creating A Marketable & Profitable Spa By Being On-Trend Rather Than Trendy - By Judith L. Singer

May 20th, 2008

Judith L. Singer in her HTrends column looks at some trends that will play a role in shaping spa industry and provides some ideas that might help prepare hoteliers for the future.
Spas are ‘hot’ but it is easy to get ‘burned’ unless your spa development, marketing and management plans are on-trend and market-driven. There is [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0