Robin Goad, a Research Director with Hitwise UK, presents most recent trends on travel industry in the UK. The slowdown in the economy, a raising cost of living, the slowdown in the housing market impact Bristish spending behaviour. Many British consumers are looking for ways to cut their expenditure and one area that British customers are likely to cut down on spend will be travel.

One interesting trend we have noticed which indicates that this may be the case is an increase in searches for ‘all inclusive holidays’. The amount of traffic that travel websites are receiving from this price-sensitive / budget-conscious search term has increased by 24% compared with last year.

When we look at the top 10 search terms containing the phrase ‘all inclusive holidays’, and it is noticeable that people searching for such packages are more concerned with the ‘all inclusive’ element than with where they want to actually go. Six of the top 10 search terms don’t mention a location at all, whereas - by way of comparison - nine of the top 10 searches containing the term ‘cheap flights’ over the same period include a destination. Another thing that jumps out is the low success rate for the term ‘all inclusive family holidays’. Almost two fifths of people searching for this term don’t find a relevant result in a search engine that they a happy to click through to, highlighting a potentially lucrative area for SEO or paid search activity.

Get the full story at Hitwise United Kingdom - hitwise.co.uk