Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.

Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as a term, or ‘accommodation’?

The term ‘accommodation’ covers a number of options, such as villa and bed & breakfast in addition to ‘hotels’, but how does this compare to searches for each of the individual terms? Hitwise Search Intelligence™ reveals that searches for ‘hotels’ are on average seven times higher than searches for ‘accommodation’, so it would be better to use specific terms such as ‘hotels’ and ‘villa’ within the content of your web pages rather than the generic term ‘accommodation’.

Get the full story at Hitwise United Kingdom - hitwise.co.uk