Web 2.0 was all about creativity, information sharing and consumers collaborating around content. Web 3.0 is all about personalization of the online experience and getting beyond the PC. EyeForTravel explains an impact of Web 3.0 technology on travel and tourism industry and what role in the industry will be playing “Travel 3.0 intelligent agents”.

“Travel 3.0 intelligent agents”, travel websites, promise to simplify the travel research and planning process, for which consumers already access several destinations be it suppliers websites, search engines, meta search engines, online travel agents and a host of collaboration/ community/ review/ deal sites.

“We believe the very success of the web 2.0 travel sites and content types is making the planning process harder for travelers,” says Yen Lee, founder and president of UpTake, a travel search and discovery application. “Travel research and discovery are more difficult today given the explosion of web 2.0 sites, UGC, and direct booking options. UpTake is determined to simplify the travel search and discovery process and be the first place for people to begin their search to make better decisions about travel.”

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