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Hotel Marketing News

Entries from July 2008

Online Travel: Prices drove purchase decisions during economic uncertainty

July 31st, 2008

More than four out of 10 US nonbusiness travelers surveyed expect to reduce the number of trips they will take in the coming year as a result of the economy, according to a June 2008 Destination Analysts’ “The State of the American Traveler” survey.
Nearly three out of 10 said they would spend less for their [...]

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Tags: Hotel Marketing · Internet Marketing · Travel 2.0

Expedia Implements Recommendations and Social Search Solution

July 29th, 2008

Expedia is using Baynote Social Search to complement the site’s existing travel booking engine. Baynote Social Search refines search results, based on what other searchers have found most useful or most interesting. Now Expedia® customers are able to use organic search terms to find travel inspiration, trip planning tools and the information they need to [...]

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Tags: Social Media / Web 2.0 · Travel 2.0

New travel Web Sites Inspire and Plan an Entire Trip

July 25th, 2008

A new generation of travel Web sites is using creative features to help travelers customize their vacation, whether it be a kayaking adventure or a lazy stay at the beach.
Tips, ratings and itineraries - often supplied by everyday travelers rather than professionals - are a cornerstone for many of the new companies, which are competing [...]

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Tags: Social Media / Web 2.0 · Travel 2.0

Travelocity 2008 Travel Predictions vs. Actual Consumer Travel Behaviour

July 23rd, 2008

In Travelocity’s annual Forecast Poll (Jan ‘08) travelers responded to questions about how higher costs would impact their vacation plans for the coming year. But, with record-high gas prices, higher airfare, and a slew of unexpected airline fees, Travelocity took a second look. By comparing current travel data to the forecast poll they can show [...]

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Tags: Hotel Marketing · Travel 2.0

Hotels Losing Strong Position to Negotiate Business Rates

July 22nd, 2008

The U.S. hotel industry, already suffering through a dismal U.S. economy, an airline crisis and record fuel prices, now faces tough negotiations over a major source of its income - corporate room rates.
Corporate contracts account for almost 35 percent of the U.S. hotel sector’s revenue, according to lodging industry veteran Bjorn Hanson of New York [...]

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Tags: Hotel Marketing · Travel 2.0