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Hotel Marketing News

Full Dynamic Packaging from Lastminute.com

July 1st, 2008

Lastminute.com is to upgrade its dynamic packaging technology so any product on the online travel agency’s platform can be sold as a single product, writes Travolution.

The new system will allow users to combine flights, hotels and package holidays with other destination services such as restaurants, activities, attractions and theatre tickets. Until now users have not been able to add ancillary services onto their main transaction as lastminute.com was using two separate pieces of technology to run the booking systems.

Due for full release in early-2009, lastminute.com hopes the new platform will push the OTA into vastly “improved areas” of search and packaging capability for customers.

Get the full story at Travolution

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Tags: Hotel Marketing · Internet Marketing · Travel 2.0


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