More than four out of 10 US nonbusiness travelers surveyed expect to reduce the number of trips they will take in the coming year as a result of the economy, according to a June 2008 Destination Analysts’ “The State of the American Traveler” survey.

Nearly three out of 10 said they would spend less for their recreational trips in the next 12 months, nearly double the percentage that said so 12 months ago.

In the past 12 months, 23.6% of leisure travelers said they had taken a “staycation”—a vacation spent at home—in response to gasoline prices. Nearly three out of 10 said they planned to do so within the next 12 months.

Nearly eight out of 10 Internet users surveyed said that prices drove their purchase decisions during times of economic uncertainty. More than seven out of 10 also said that price and good online user experience were the second-highest-influencing factor on where to buy a product. Brand pedigree, product uniqueness and reputation were listed as least influential.

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