Net Affinity

Digital Marketing Excellence

Hotel Marketing News

Entries from September 2008

Mid-East migration & opera lift profit in Munich - TRI HotStats European Market - July 2008

September 29th, 2008

July was a mixed month for European chain hotels, with year-on-year profit growth in half of the cities surveyed by TRI Hospitality Consulting’s latest HotStats report. Income before fixed charges (IBFC) – also known as gross operating profit – increased in Budapest, Hamburg, London, Munich and Paris.
The German cities of Munich and Hamburg stood out [...]

[ Read more → ]

Tags: Hotel Marketing

Web 2.0 Social User’s Guide for Hotels

September 25th, 2008

Lodging Interactive, a leading interactive marketing agency servicing the hospitality industry, has published the hospitality industry’s first Web 2.0 Social Media User’s Guide. The guide serves to educate hoteliers on how to proactively establish and manage hotel profiles on the leading Social Media websites Facebook, Wikipedia, MySpace, Squidoo, Twitter, PhotoBucket and others.
This comprehensive user’s [...]

[ Read more → ]

Tags: Hotel Marketing · Social Media / Web 2.0

PhoCusWright Analyst Forum: Online Travel Myths

September 23rd, 2008

The common misconception about the online travel is that the number of online travel buyers in the U.S. is declining. In fact, that number is on the rise, as documented in The Consumer Travel Trends Tenth Edition recently published by PhoCusWright Inc.
In 2007, approximately 70% of online travelers (that is, adults who have taken a [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Travel 2.0

Hunting for Travel Bargains on eBay

September 19th, 2008

There are thousands of holidays open for bids on the auction site - but are the deals too good to be true? Times Online’s Chris Haslam on his journey hunting for bargains eBay UK’s travel section.
The auction site has long fancied itself as an online travel agency, and has been running trials in Germany of [...]

[ Read more → ]

Tags: Hotel Marketing · Internet Marketing · Social Media / Web 2.0 · Travel 2.0

Questions to Ask before Selecting a Hotel Brand

September 17th, 2008

Recent years have seen an explosion in the number of hotel brands, since 1980, the number of brands reported by Smith Travel Research and PricewaterhouseCoopers LLP in Hotel Business has increased from 81 to 324. In recent years, established hotel companies have introduced new brands, while newcomers have developed their own concepts.
Brand proliferation
New hotel brands [...]

[ Read more → ]

Tags: Hotel Marketing