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Entries from October 2008

UK consumers changing online behaviour to cope with credit crunch

October 31st, 2008

UK consumers are increasingly turning to the Internet to help them deal with the financial pressures and insecurities brought on by the global credit crunch. The latest research from Hitwise, an Experian company, highlights three key areas in which UK online behaviour has started to adapt.
UK consumers changing online behaviour to cope with credit crunch. [...]

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Tags: Internet Marketing

Online Hotel Marketing In a Tough Economy

October 29th, 2008

In a tough economy, when your marketing budget shrinks, you need to be careful about how you invest your money. The return on investment (ROI) for online marketing spending is faster than almost any other form of hotel marketing.
Introduction
In a struggling economy, businesses slow down. This is especially true for hotels as their growth is [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation

Four new rules travelers need to know for 2009

October 27th, 2008

It’s not too soon to start thinking about traveling next year. In 2009, a series of new rules and regulations kick in that could affect your vacation. Ignore them, and you might find yourself delayed or denied access to your destination.
Don’t let that happen to you. Here are four new rules you need to know [...]

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Tags: Hotel Marketing · Travel 2.0

Six star hotel ratings system to premiere summer ’09

October 23rd, 2008

The new category will be added to the industry’s official Five Star Rating System, the Star Service, which is owned and operated by ProfessionalTravelGuide.com. Star Service developed the star ratings system in 1939 and is the most stringent of ratings systems for the hotel industry. The Star Service ratings system is widely considered the industry [...]

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Tags: Hotel Marketing

What influences Online Travelers?

October 21st, 2008

For today’s time-poor consumers, booking a holiday can be a tough process. The age old question always fired at a new band, ‘What are your influences?’ is just as important when it comes to online travel customers.
Most people begin the holiday research process by searching for destination guides (typically through Google). Often, these in-depth guides [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media / Web 2.0 · Travel 2.0