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Businesses Prefer the Internet to Book Trips

November 18th, 2008

Calling the airline is a thing of the past. US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.

The Internet is the travel booking channel of choice for businesspeople. That is according to a September 2008 Business Travel News-sponsored study conducted by Equation Research and cited by Hospitality Net.

US business travelers surveyed who flew more than six times during the previous 12 months preferred to book their trips online instead of by phone or e-mail. That held true whether the travelers booked directly with suppliers or had their corporate travel departments handle the bookings.

“Travelers like the option of booking business trips online because it allows them to manage their itineraries from any location at any time, using their laptop or mobile device,” said Jeffrey Grau, senior analyst at eMarketer.

Get the full story at eMarketer.com

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Tags: Hotel Marketing · Internet Marketing · Travel 2.0


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