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Entries Tagged as 'Online Advertising'

Match Your Search Marketing Strategy to Consumers Search Behavior in Recession

June 11th, 2009

As consumers modify their spending patterns, their search behavior—the keywords and terms they use to locate products and services—also change. We recently culled over half a million search terms containing a certain modifier.
It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending [...]

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Tags: Internet Marketing · Online Advertising · Search Engine Optimisation

Do you Use Humor in Your Marketing Campaigns?

February 3rd, 2009

Since the advent of digital, the number of brands using humor to deliver their messages has grown markedly. One can only surmise that this is because humor “works.” It works at both connecting brands to audiences and at reshaping brand imagery in powerful ways.
Of course, humor doesn’t always deliver results for brands. Many have tried [...]

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Tags: Internet Marketing · Online Advertising

Hotelier’s 2009 Top Ten Online Marketing Resolutions

January 14th, 2009

In the difficult year we expect 2009 to be, a well-executed Internet marketing strategy can help smart hoteliers generate incremental revenues, improve marketing ROIs, retain existing and attract more affluent travelers, and out-smart the competition.
Here at HeBS we firmly believe that a comprehensive, ROI-centric Internet marketing strategy is the hotelier’s perfect ’survival tool’ in the [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Social Media / Web 2.0 · Travel 2.0

7 Marketing Predictions for 2009

January 6th, 2009

Certainly visibility is low right now, and it’s probably better to err on the side of stone-cold sobriety than blithe optimism, but I think we can count on several things in 2009. Not all of them are positive, mind you, but there can be some comfort in quantifying the pain we all know is coming.
1. [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising

The Principles of Marketing in a Web 2.0 World

December 22nd, 2008

For marketers, Web 2.0 offers a remarkable new opportunity to engage consumers. If only they knew how to do it. That’s where this WSJ article aims to help.
The Wall Street Journal interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. [...]

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Tags: Internet Marketing · Online Advertising · Social Media / Web 2.0