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Entries Tagged as 'Online Advertising'

Designing a strong Internet marketing program

August 22nd, 2008

The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0

Adjusting Hotels’ Online Marketing in Slow Economy

August 18th, 2008

In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Tags: Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0

Well-rounded Online Marketing Campaigns include Guest Videos

June 10th, 2008

It’s a dramatic shift from traditional hotel marketing, where hotels were controlling the content and the communication with customers. The new strategy aims to capture the attention of Internet-savvy guests and get customers to talk among themselves on sites such as YouTube, Facebook and Twitter, promoting word-of-mouth advertising.
Hotels are becoming more serious about using online [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0

Hotel Sales 2.0 - Tactics to Drive Business in a ‘Not So Hot’ Summer - By Carol Verret

June 6th, 2008

This summer hotel sales forecasts are mixed but industry analysts predict that the summer 2008 will not be as successful for hotels as previous ones. About finding opportunities in hospitality industry and tactics to drive business and sales in a ‘Not So Hot’ Summer, writes hospitality industry consultant Carol Verret.
There are markets that will perform [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0

Which terms is preferred by online customers: ‘hotels’ or ‘accommodation’?

May 26th, 2008

Hitwise share some UK data on the popularity of ‘accommodation’ and ‘hotel’ search terms amongst online customers and removes the guesswork around these terms.
Many terms are commonly used in an industry, but are not necessarily used by the consumer. A good example of this from the travel industry is: should you focus on ‘hotels’ as [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Search Engine Optimisation · Travel 2.0