SEO is critical, but how do you know it’s working? Here are some tips and tools for spot-checking your SEO efforts and fixing the weaknesses.
If you’re reading this, SEO permeates everything you do. Or at least it should.
The trouble is, SEO isn’t a fire-and-forget tactic, and making the most of natural search results requires constant [...]

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As consumers modify their spending patterns, their search behavior—the keywords and terms they use to locate products and services—also change. We recently culled over half a million search terms containing a certain modifier.
It is no surprise that the recession has affected online consumer spending habits. In lean times, people are more apt to curb spending [...]

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Publishing many web sites can be a very challenging process. There are times when organizations have a larger main site and decide to operate one or more smaller sites (aka microsites) as well. Other organizations publish a number of microsites without having a larger site at all.
Whether publishing microsites are in violation of the search [...]

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You can get more than just links from social media. You can also get really great content. And one of the best places to find free content is on Flickr.
There are tons of ways to use Flickr. If you can take a great photo, you can use Flickr to build inbound links and get your [...]

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The state of the economy today, particularly in the marketing world, leaves little room for ineffective programming. Marketing budgets that don’t produce the desired result are primed for the slash of the eraser, never to be heard from again.
With a little advanced planning, you can align your SEO strategy with your company’s bottom line and [...]

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