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Entries Tagged as 'Social Media / Web 2.0'

Plan Multi-day Trips with Google City Tours

June 29th, 2009

City Tours is a new addition to Google Labs that puts Google squarely in the tourism business: Give it a city name, and Google not only suggests sites to see, but it also maps out a multi-day itinerary and proposes a minute-by-minute travel schedule for you to follow.
And what’s really impressive is that City Tours [...]

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Tags: Hotel Marketing · Social Media / Web 2.0 · Travel 2.0

What’s the value of online brand fan communities

June 19th, 2009

Sure, it makes sense for most businesses to follow their customers into the world of social media. But before doing so, they must have a firm grasp on how to measure the ROI of those ventures.
For organizations, social media can serve as a private media channel that allows corporate control of the messaging. Social networks [...]

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Tags: Hotel Marketing · Social Media / Web 2.0 · Travel 2.0

10 signs you don’t understand web analytics

June 15th, 2009

Web analytics is critical to measuring the success of your website as you identify opportunities to improve your business and marketing initiatives. Most marketers are confused with business implications of analytics reports, so it ends up being simpler to track what you know.
Web analytics has made great strides in the past decade, from when hit [...]

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Tags: Internet Marketing · Social Media / Web 2.0

How To Deal With Negative Reviews Online

June 5th, 2009

The rise of websites that empower consumers to write reviews of our businesses is causing many business owners anxiety, or even outright rage. Of course we love it when people say great things about our business, but what about when they say bad things? Do we really have a reason to fear?
Just how significant are [...]

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Tags: Hotel Marketing · Social Media / Web 2.0

Microsoft Bing Travel Offers Good Search Tools

June 3rd, 2009

Bing Travel makes it much easier to find lower price flights and compare the results against many of the top travel sites like Expedia, CheapTickets, and PriceLine.
Bing.com has been launched recently with a number of useful tools. One of the things that we really enjoy about Microsoft Bing is the Travel tool.
Bing Travel makes it [...]

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Tags: Social Media / Web 2.0 · Travel 2.0