The Washington Post has an interesting article on how companies benefit from blogging and how they engage customers online. The article includes examples of writing a blog by small businesses and multinational companies including Marriott blog.
Kathleen Matthews came up with the idea for chief executive Bill Marriott’s blog. He saw it as a good way [...]

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Not long ago, the advent of online travel - allowing travelers to research and book their trips with a few clicks of a mouse - was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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In today’s economy, one has to be careful about how to spend their money wisely, and this is especially true in the hotel industry. Hoteliers invest their money in marketing to bring in more guests, but in a tough economy, business slows down. So how is it possible for us to thrive, despite slow business?
The [...]

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Web 2.0 is no longer considered an ‘innovation’. It’s a standard. The internet is now a place for sharing and social interaction. The smartest businesses in the world are using this social interaction to their benefit - through blogs, streaming video, and online communities, where people come together to trade links, ideas, and information 24 [...]

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