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Entries Tagged as 'Travel 2.0'

The Best and Worst of Hotels: TripAdvisor Survey

September 5th, 2008

Cleanliness, Quiet and Customer Service Top Three Issues for Travelers
80 Percent of Travelers Concerned about Bedbugs
TripAdvisor, the world’s largest travel community, today announced the results of its hotel survey of more than 2,200 travelers worldwide. Ninety-two percent of respondents said they are planning to stay at a hotel or B&B in the next 12 months. [...]

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Tags: Hotel Marketing · Travel 2.0

Fewer travelers are booking their trips online

September 1st, 2008

The number of travelers booking online is down. What’s up?
This year US travel sales booked online will reach $105 billion, up 12% from 2007.

eMarketer forecasts that US online leisure and unmanaged business travel sales (including airline, hotel, rental car, vacation package, intercity rail and cruise) will reach $105 billion. Furthermore, from 2007 to 2012, sales [...]

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Tags: Hotel Marketing · Internet Marketing · Travel 2.0

Travel Agents are Becoming Relevant Again for Online Travel Consumers

August 26th, 2008

Not long ago, the advent of online travel - allowing travelers to research and book their trips with a few clicks of a mouse - was thought to be a death knell for traditional travel agents. But faced with the increasing cost and unpredictability of travel today, vacationers seem to be returning to the fold.
Twenty-three [...]

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Tags: Hotel Marketing · Internet Marketing · Social Media / Web 2.0 · Travel 2.0

Designing a strong Internet marketing program

August 22nd, 2008

The most unique and wonderful element of Internet marketing is that results are almost totally measurable, something we could never achieve with media advertising. Sometimes, even a small change or addition can make a huge improvement in reservation production. The ability to quickly measure the impact of that change is priceless.
The true function of any [...]

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Tags: Hotel Marketing · Internet Marketing · Online Advertising · Social Media / Web 2.0 · Travel 2.0

UK Remains Largest Online Travel Market In Europe But is Expected to Lose some Market Share

August 20th, 2008

The UK remains the single strongest performing market in terms of online travel expenditure achieving nearly double the online sales of its closest contender Germany, according to the new European Online Travel Report 2008 recently published by EyeforTravel. The size of the UK online travel market is reported to have grown 18% on the previous [...]

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Tags: Travel 2.0